Social Media 101 For Healthcare CXOs – Part 2

Posted on January 14, 2016 I Written By

David Chou is the Vice President / Chief Information & Digital Officer for Children’s Mercy Kansas City. Children’s Mercy is the only free-standing children's hospital between St. Louis and Denver and provide comprehensive care for patients from birth to 21. They are consistently ranked among the leading children's hospitals in the nation and were the first hospital in Missouri or Kansas to earn the prestigious Magnet designation for excellence in patient care from the American Nurses Credentialing Center Prior to Children’s Mercy David held the CIO position at University of Mississippi Medical Center, the state’s only academic health science center. David also served as senior director of IT operations at Cleveland Clinic Abu Dhabi and CIO at AHMC Healthcare in California. His work has been recognized by several publications, and he has been interviewed by a number of media outlets. David is also one of the most mentioned CIOs on social media, and is an active member of both CHIME and HIMSS. Subscribe to David's latest CXO Scene posts here and follow me at Twitter Facebook.

This is a follow up to my last blog post regarding social media for CXOs.   I increased my action on social networking sites around four years ago when another new employment in Abu Dhabi forced a vast physical separation between me, my colleagues and critical emerging trends in healthcare IT back in the United States. I’ve been a daily Twitter and LinkedIn client from that point forward.

Social media provided the platform to build up solid associations and relationships with different influencers and pioneers in the industry. I also utilize social media to recruit talent, promote the organization’s achievements, speak internally with staff, and update everyone on rising trends.

Leaders who have a big department may not have the capacity to converse with each individual worker. I attempt to use social as one of the communication tool in addition to face-to-face time in order to share my thoughts about where we’re going from a strategy initiatives perspective. I also use the channel to share articles related to industry trends so people can keep up with what’s going on in the market.

My day by day online networking routine starts in the early mornings, before work, and after that continue in full drive following my workday. Social networking is not something you can simply say, ‘I’m going to go through an hour with it”,  You truly live it in small increments throughout your day.

Twitter as dynamic news feed
Twitter is currently my go-to news feed in the morning, and I utilize it to locate the most recent updates, news articles and critique on the healthcare business. Twitter is a decent place for individuals to share thoughts, or what’s at the forefront from the various industry thought leaders.  The majority of the Fortune 500 companies’ CEOs or executive groups are on Twitter sharing what’s happening to their businesses, and what’s happening with their organizations. This forum is a great place where you can get a genuine glimpse from the thought leader’s perspectives.  

I consider social important, however I don’t feel the need to post, or check in consistently.  On the off chance that I have a five-minute or 10-minute gap, I will examine what’s going on. I’ll check my notifications. However, I’m not always on my telephone checking the social stream.

LinkedIn for networking and career success
During the previous year, I began blogging, and I tried to routinely share thoughts on LinkedIn’s publishing platform. I appreciate the feedback I get on industry-specific topics and leadership. LinkedIn likewise allows me make and reinforce proficient connections for networking opportunities and professional success.

My Tips
Let me offer a few tips for CXOs who need to hone their social media methodologies from my experience.  First, CXOs ought to do all that they can to cooperate with their social connections. Use social to drive engagement, whether it’s with your associates, your staff or even your bosses. Listening is also key, and CXOs ought to grasp at the chance to act as a sounding boards for others. You truly need to listen and see what’s out there since many have alternate points of view that can expand your thinking on a topic.  

Lastly, CXOs have to invest the time to decide how social tools function best for them.   As I mentioned earlier, social can be an incredible tool for recruiting, department branding and personal branding. However, it takes exertion and work. It’s not something you can benefit from simply because you made a Twitter account and sat back waiting for people to follow you.

For me, social media is mostly a conduit for learning and a springboard to test ideas. Plus, it’s a platform to connect and engage with new thought leaders. If you are looking to jump start your learning and engagement, I definitely encourage everyone to get on a social media platform and start connecting and having discussions. Take the initial step to connect with others. You can start your initial discussion with me on the various social platforms I am using: Twitter, LinkedIn, and Facebook.

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