Video: The Horrors Of Generic HIT Training

Posted on November 20, 2012 I Written By

Anne Zieger is veteran healthcare branding and communications expert with more than 25 years of industry experience. and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also worked extensively healthcare and health IT organizations, including several Fortune 500 companies. She can be reached at @ziegerhealth or

Everyone knows training is a big burden, and tricky to pull off under the best of circumstances. Let’s hope things don’t go as badly for you as they do for the doctor and trainer in the following video.

The video, brought to us by HIT training vendor OptimizeHIT, offers a wry take on what happens when EMR training isn’t relevant for the doctor who’s getting the training. In this case, we witness the plight of a heart surgeon who’s forced through a discussion on primary care functions that she neither wants nor needs.

I recommend you give it a look. I think some of you will find this quite amusing. If the dialogue sounds familiar, my sympathies.