Hospital Mobile Device Initiatives Can Improve Patient Satisfaction

Posted on April 17, 2018 I Written By

Anne Zieger is veteran healthcare branding and communications expert with more than 25 years of industry experience. and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also worked extensively healthcare and health IT organizations, including several Fortune 500 companies. She can be reached at @ziegerhealth or www.ziegerhealthcare.com.

Without a doubt, hospitals have many reasons to implement mobile technology, which can offer everything from improved communications to logistical support. But the benefits of these rollouts may offer more than operational benefits. At least according to data gathered by the following survey, hospital mobile initiatives almost always improve patient experience and satisfaction.

The study, conducted by Vanson Bourne on behalf of Apple-based mobile device management company Jamf, draws on a survey of 600 global healthcare IT decision-makers based in the US, the Netherlands, France, Germany and the United Kingdom. Respondents worked in both private and public healthcare organizations.

Researchers found that 96% of healthcare IT decision-makers currently implementing a mobile device initiative felt that it had a positive impact on patient experiences and satisfaction. Also, 32% reported that they saw a significant increase in patient experience scores.

The survey also found that among institutions currently implementing or planning to implement a mobile device initiative, the devices are most likely used in nurses stations (72%), administrative offices (63%) and patient rooms (56%). In addition, survey participants anticipate that mobile device use will expand to both clinical care teams (59%) and administrative staff (54%). What’s more, 47% of respondents said they plan to increase mobile device use in their institution of the next two years.

To exert better control over these efforts, hospitals can leverage a mobile device management solution. However, the survey found that only 48% of healthcare IT decision-makers had full confidence in their MDM solution’s capacity to do its job. That’s down from 59% in 2016.

Also, as data sharing increases via mobile devices and apps, data security becomes even more important. However, many health IT leaders aren’t sure they can pull this off. Their biggest challenges included data privacy (54%), security/compliance (51%) and keeping software properly patched (40%).

But they don’t think MDM tools can solve the problem. Ninety-five percent of respondents said their current MDM solution could stand to offer better security options, and almost a third (31%) of respondents thinking about mobile device initiatives were holding off because they weren’t sure they could secure the devices adequately.

Unfortunately, the health IT world seems to have made little progress in securing mobile devices over the past year. In a similar Jamf study conducted last year, 88% of respondents were concerned about managing security, data privacy (77%) and blocking inappropriate employee use (49%).