What Kind of User Experience Are You Offering Patients?

Posted on May 3, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Centric Digital put out a look at the User Experience Trends we should expect in healthcare in 2017. Check out their findings:

*Click on the image to see the larger version.

The summary on the image offers some great insights for hospitals and healthcare organizations as they consider their patient experience plans:

“In 2017, we’ll likely see increases in mobile-first & user-centered design, deep personalization, and conversational AI elements (e.g., bots) implemented across a range of sites for greater engagement.”

How’s your hospital doing at these items?

My guess is that most hospitals are not on trend. I wonder if hospitals even know what mobile-first is and how many have rolled out a mobile-first experience for their patients. My guess is that most hospitals have looked at their website on mobile and possibly implemented a responsive website.

Going beyond that, how many hospitals have created user-centered design. There’s a simple test to know if you’re focused on the user or not. Go to your hospital website and evaluate whether your website encourages engagement or whether your website discourages engagement by users. The reality is that most hospital websites discourage engagement.

We don’t even need to start down the road of discussing deep personalization and conversational AI elements. Let’s start with a mobile-first user centered design and then we can talk about the deep personalization and conversational AI that could benefit your hospital.

While I find these trends interesting, I don’t think I agree with Brenda who shared the image above that these will be the trends for 2017. This sounds more like where the cutting edge organizations are innovating as opposed to the industry trends.

How’s your organization doing in these areas? Are you offering these kinds of user experience to your patients?