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What are you #HITThankful for?

Posted on November 23, 2017 I Written By

Colin Hung is the co-founder of the #hcldr (healthcare leadership) tweetchat one of the most popular and active healthcare social media communities on Twitter. Colin speaks, tweets and blogs regularly about healthcare, technology, marketing and leadership. He is currently an independent marketing consultant working with leading healthIT companies. Colin is a member of #TheWalkingGallery. His Twitter handle is: @Colin_Hung.

It’s Thanksgiving in the US and for many this means spending time with family and friends over insane amounts of cooked poultry (or tofu for our vegetarian friends). It is also the time to stop and think about all the things we are thankful for.

This year, Brian Mack @BFMack, Marketing & Communications manager at Great Lakes Health Connect and member of the #HITsm #HITMC and #hcldr communities, started the #HITThankful hashtag as way for people to share what they are thankful for in HealthIT.

From the tweets that have been shared it’s clear that being thankful for family is at the top of the list, but there have also been many who have been thankful for supportive coworkers and online friends.

This year I am tremendously thankful for the support of all my friends and colleagues in healthcare and HealthIT. I seriously would not have made it through the year had it not been for the encouragement and thoughtfulness of friends like John Lynn, Rasu Shrestha, Joe Babaian, Robert Blount, Nick Adkins, Regina Holliday, Nick van Terheyden, Sarah Bennight, Amy Hamilton, Brittany Quemby, Erin Wold, Cristina Dafonte, Janae Sharp, Tim Kinner, Dennis Nasto, Steve Nickerson, Daniel Kube and Colleen Young.

I got a wake-up call in the spring this year and it forced me to give serious thought to where I was heading professionally. Over the summer I must have spoken with at least 100 friends and family who all told me the same thing – it’s time that I get back to doing something I love doing. For me that’s helping small HealthIT companies grow into big ones. I’m thankful to have the opportunity now to pursue my passion.

I do have to give a special shout-out to John Lynn who has allowed me to contribute blogs to HealthcareScene.com and for believing in me. You are a true friend John and I’m so happy that we are now getting the chance to work together more closely.

I also have to thank everyone in the #hcldr #HITMC #HITsm #pinksocks #HTReads #HealthITChicks #HealthXPh #irishmed and #hcsmsa communities. All of you inspire me to keep the flame burning.

Happy Thanksgiving everyone!

 

The “Feature List” Disconnect from Healthcare Problems

Posted on April 22, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

One of the big takeaways coming out of the Healthcare IT Marketing and PR Conference is that most health IT companies are still spouting out the features they offer and very few actually talk about the problems they solve. This is a huge mistake for a health IT company, but it’s also a big reason why most hospital executives don’t want to hear from you.

As a healthcare executive you’re inundated with marketing and sales pitches and after a while they all start to look the same. Plus, many (some might say most) of those pitches require the hospital executive to try and translate a long list of features into the problems that executive is trying to solve. It’s no wonder that most hospital executives barely look at these pitches and often aren’t aware of the opportunities for innovation that exist for the problems they’re trying to solve.

Think about how many healthcare IT companies could list the following set of features in their sales and marketing:

  • Data Analytics
  • FHIR Enabled
  • HIPAA Compliant
  • EHR Integration
  • Machine Learning
  • Mobile Optimized
  • Real Time Processing
  • etc

I could keep going on, but you get the point. I’m reminded of something Shahid Shah said at our session at HIMSS. No one in healthcare has an interoperability problem. His point isn’t that interoperability isn’t important or valuable. His point was that no one is trying to solve interoperability. They have other problems they are trying to solve and data sharing (ie. interoperability) might be the solution. However, when they think about their problems and challenges interoperability is not on that list.

Hospital systems definitely have plenty of problems they’re trying to solve. Here’s just a few examples to give you a flavor of problems hospital executives are working to solve:

  • Improving HCAPHS Scores
  • Reducing Hospital Readmissions
  • Improving Provider Efficiency
  • Ensuring Accurate Patient Identification
  • Lowering Sepsis Numbers
  • etc

This list never ends. These are problems that hospital executives are working to solve and understanding which problems are vexing a hospital executive is key to getting them interested in the solutions. I think this small change would make it so hospital executives dread the wave of marketing and sales pitches a little less. The reality is that most of these executives are looking for great solutions. It’s just often hard for them to know what problems your company can really solve.

Of course, the next challenge is showing proof of your ability to solve the problem. However, at least that gets a hospital executive one step closer to finding solutions to their problems and challenges.

HealthIT Trends from Healthcare Marketing Leaders

Posted on April 15, 2016 I Written By

Colin Hung is the co-founder of the #hcldr (healthcare leadership) tweetchat one of the most popular and active healthcare social media communities on Twitter. Colin speaks, tweets and blogs regularly about healthcare, technology, marketing and leadership. He is currently an independent marketing consultant working with leading healthIT companies. Colin is a member of #TheWalkingGallery. His Twitter handle is: @Colin_Hung.

Last week 180+ HealthIT Marketers gathered in Atlanta for the #HITMC conference hosted by John Lynn and Shahid Shah. This annual event brings together content creators, editors, graphics artists, strategists, analysts and managers from across the healthcare industry. It is a truly unique opportunity to learn from those that work at marketing agencies, publications, provider organizations, HealthIT companies and marketing vendors.

One of the things I love to do at #HITMC is ask fellow marketers what topics they are being asked to write about and create content for. This informal poll is a fantastic way to gain insight into what will be trending over the next few months in healthcare. Why? Because if someone in the #HITMC audience is writing about it, you can rest assured it’ll be something you will soon see in your Twitter, LinkedIn, RSS or Facebook feed.

Here is a sampling of the responses I gathered at #HITMC:

Chris Slocumb @CSlocumb – CQ Marketing

“We’re doing a lot of work on security. From the provider side we’re talking about whether the right safeguards are in place and from the vendor side we’re writing about how their tools can help with securing an organization. Analytics, HIEs and interoperability are also topics we are creating content for. Conversely we’re not seeing much in the area of patient engagement right now.”

Shereese Maynard MS @ShereesePubHlth – Envisioncare

“I find that I’m doing work in the area of Home Health right now. It’s something that providers are waking up to – the potential for care at home to help patients stay healthier at lower cost. Providers and patients alike are looking to read more on that topic. Personally I’m very interested in Direct Primary Care. I think it’s a topic that will bubble to the top soon.”

Scott CollinsAria Marketing

“Thought leadership is hot right now. It’s not exactly a specific topic, but I’m seeing a lot of companies hop onto the thought leadership bandwagon. It’s like vendors have suddenly woken up to the fact that getting ‘out there’ and demonstrating your expertise on a subject is going to lead to more business. It’s exciting. In terms of a topic, population health is something I’m seeing a lot of, but one level deeper than before. Instead of just defining it we’re going to be talking about how it will help specific communities. Oh and security is BIG.”

Beth Friedman @HealthITPR – Agency Ten22

“I’m seeing a lot of requests for content around bundled payments, revenue cycle and the new self-pay patient. The financial side of healthcare is changing.”

From the conversations at #HITMC, I would definitely say security and payment are the two hottest topics right now. Security isn’t really all that surprising given the number of recent ransomware attacks. The topic of payment and revenue cycle, however, caught me a little by surprise. I thought (hoped) interoperability or patient data access would have been a trending topic. Given the changes to reimbursement models, the movement to value-based care and the popularity of high-deductible health plans, it’s no wonder this is garnering a lot of readership/interest.

Shameless Plug: If you work in HealthIT marketing or for a HealthIT publication, I would strongly encourage you to attend #HITMC next year. Not only are the sessions educational, but by listening to the attendees you’ll get a pulse of what is trending in healthcare. Hopefully we’ll see you next year!

HIMSS15 and Hospital Marketing Conference

Posted on March 4, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I was looking over my calendar yesterday and realized that the HIMSS Annual conference is just around the corner. I’m sure that many of you know about the event that brings together over 1200 healthcare IT vendors together with somewhere around 30,000 attendees. Long story short, it’s a massive healthcare IT event that brings together so many people in the healthcare IT industry.

Since we live, breathe and sleep healthcare IT, it’s an amazing event for us to connect with thousands of healthcare IT professionals. Plus, we do a lot of work with vendors who are exhibiting at the event and want to help differentiate themselves from the other 1200 vendors. If you’re from a vendor that’s interested in what we have to offer, reach out to us on our contact us page.

Will you be at HIMSS 2015? If so, we’d love to know about it and love meeting our readers in person. I’ll be leading a social media and influencer meetup at HIMSS and we’ll be announcing the details for the New Media Meetup on Tuesday evening very soon.

If you won’t be at HIMSS, check out our Spring 2015 Healthcare IT Conference and Event schedule to see where else we’ll be.

Hospital Marketing, Social Media, and PR Conference
One of the events on that list is the Healthcare IT Marketing and PR Conference which we organize. We’ve really worked to expand the event to be of interest to hospital marketing, PR and social media professionals. For example, we’ve added a number of hospital marketing focused sessions to the conference program.

It’s always interesting to see who takes on the marketing and social media responsibility at a hospital. Most CIOs see it as a marketing function even though there are a lot of really technical aspects to the marketing and social media needs of a hospital. We have a session at the conference that highlights what an integration of the IT team and the Marketing team can mean for your organization. It’s amazing the difference it can make.

What other healthcare IT events do you have on your agenda this Spring? I always love to hear what people find interesting.

Health IT Marketing and PR Conference – Hospital Marketing

Posted on December 2, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m excited to let you know about the 2nd Annual Health IT Marketing and PR Conference (HITMC) happening in Las Vegas on may 7-8, 2-15. This is an event we organizer to bring together the very best marketing and PR professionals in healthcare. Here’s a video from the inaugural event which gives you a feel for what you’ll find at this year’s event:

While a huge portion of the conference will still be focused on Healthcare B2B marketing, at HITMC 2015 we’re adding a number of sessions that will focus on marketing to patients as well. No doubt this will include lots of discussion on how hospitals can market their services to patients. Plus, many of the sessions apply to marketers of every kind: social media marketing, SEO (search engine optimization), content marketing, thought leadership, event marketing, etc.

We’re also creating a unique HITMC connect experience for attendees to connect with some of the smartest minds in healthcare marketing and PR. Plus, we’re working on creating a whole space dedicated to the tools every marketer needs to be able to do their jobs. Imagine a sandbox where you can literally get your hands dirty with the latest and greatest healthcare marketing tools.

As with most conferences, some of the greatest value of attending the event is the interactions you’ll have with other healthcare marketers. The event really does bring together the best and brightest in healthcare marketing. Everywhere you turn you’ll meet someone who’s dealing with some of the same challenges you’re facing in your job.

Early bird registration for the event is now open. If you register now, you’ll save $500 off the cost of the event. I hope to see many of you in Las Vegas.