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Time for Healthcare to Look Out the Windshield Instead of at the Dashboard

Posted on September 29, 2017 I Written By

Colin Hung is the co-founder of the #hcldr (healthcare leadership) tweetchat one of the most popular and active healthcare social media communities on Twitter. Colin speaks, tweets and blogs regularly about healthcare, technology, marketing and leadership. He is currently an independent marketing consultant working with leading healthIT companies. Colin is a member of #TheWalkingGallery. His Twitter handle is: @Colin_Hung.

The Society for Healthcare Strategy & Market Development (SHSMD) recently released the second edition of Bridging Worlds: The Future Role of the Healthcare Strategist. This update to the original 2014 report outlines five key imperatives that SHSMD believes are needed for healthcare success:

  1. Be nimble to exceed the rate of change
  2. Create consumer experiences, tell powerful stories
  3. Integrate and co-create
  4. Erase Boundaries of Business
  5. Generate Data-Driven Insights

“One of the biggest changes from the 2014 edition and one of the biggest opportunities that has come to the forefront is consumerism” says Holly Sullivan, Director of Strategic Partnerships at Spectrum Health and Vice Chair of SHSMD’s Bridging Worlds Committee, “It’s up to us as Strategists and Marketers to embrace this new reality and help our organizations adapt to this new level of expectation from patients. It’s definitely something that’s right in front of the windshield.”

Investing in technologies that improve and transform the patient experience will be key to meeting these heightened expectations including telemedicine, wearables, remote patient monitoring and artificial intelligence. However, technology alone will not lead to success, healthcare organizations will also need to break down their walls and collaborate in a more frictionless manner.

According to Sullivan: “Culture is the biggest challenge here. Historically healthcare organizations don’t like to share the sandbox and have believed they can do it all, own it all. We need to help our organizations lift their heads and see what’s coming at us down the road. We need to educate people that partnerships are an imperative.”

This need for collaboration and partnership is captured in the “Erase Boundaries of Business” section of the Bridging Worlds report. That portion of the report also encourages Strategists to think well beyond the walls of their organizations.

“We have to stop thinking of healthcare as a place where you go when you are sick,” adds Donna Teach, Chief Marketing and Communication Officer at Nationwide Children’s Hospital and Chair of SHSMD’s Bridging Worlds Committee. “Care is now anywhere the patient is and we need to engage patients through their entire healthcare journey rather than just points in time. Patients want to use new technologies like telemedicine and remote monitoring because it’s easy, convenient and fits nicely into their daily lives.”

Embracing HealthIT technologies permeates Bridging Worlds and Big Data in particular seems to hold the most potential in the eyes of the report authors: “Most importantly, data is only useful if it generates insights that enable better decision making. New tools, including predictive models and artificial intelligence, allow regular users to connect and visualize large volumes of data from multiple sources in ways that generate actionable insights.”

“EMRs + Big Data is just the tip of the iceberg”, echoes Teach. “It’s a technology will fundamentally change healthcare.”

Bridging Worlds is a useful guide. It clearly outlines the skills that Healthcare Strategists and Marketers will need to master in order to help their organizations transition from old models of care. Sprinkled throughout the report are useful instructions and examples of how to practice the skills and knowledge being outlined.

The key takeaway from report? “Marketing Strategists can be the agent of change no matter what level they are.” says Sullivan, “That’s the one key idea that I hope people will take from reading Bridging Worlds.”

Hospital EMR and EHR Stats

Posted on July 3, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Today I wanted to take a minute to spotlight the advertisers that support the work we do here at Hospital EMR and EHR. This site has grown much faster than I could have imagined. Considering the shift from ambulatory to hospital environments, this probably should be a surpise. Regardless, thanks so much for reading, sharing and commenting.

Since Hospital EMR and EHR started, we’ve had 264,953 pageviews to the site. Not too bad for this being the 399th post and we’ve had 689 comments. As an interesting side note we’ve had 48,091 spam comments. Thank goodness for spam filters. Here are the top 5 blog posts based on number of views:
Why Is It So Hard to Become a Certified Epic consultant?
Could Epic End Up The Victim Of Its Own EMR Success?
Soarian: Does Siemens Finally Have an Epic-Killer?
Why Do People Dislike Epic So Much? Let Me Count The Ways
Did Epic Kiss Off A California Customer (And Try to Get Its CIO Fired)?

All of the posts are from the middle of 2011. So, maybe the top posts idea isn’t fair to those posts that were recently posted. Plus, from this list we can garner that our readers are very interested in Epic. In fact, the top post about becoming a Certified Epic consultant has had 3 times as much traffic as the other posts. Whether you like how Epic handles their certification, a lot of people seem interested in obtaining the Epic certification.

I also want to take a moment to recognize the advertisers who support all the work we do at Hospital EMR and EHR. The content here wouldn’t exist if it wasn’t for their support. If you enjoy what we do, check out their products and see what they have to offer your hospital.

Canon – This company really needs no introduction. They have some great scanner products. I have one on my desk and I love it. Heavy duty scanners are a must in the hospital EHR environment. Paper is still coming into your office, and with an EHR you usually want that paper stored electronically instead of in the now extinct paper chart. Just make sure you get a quality scanner so you don’t burn through a cheap one like I did when I first implemented an EHR many years ago.

Caristix – Need an HL7 interface? Check out Caristix to get it done faster. It’s always great for a hospital to have someone to look to when they need an HL7 interface done quickly. HL7 is going to be the dominate interface standard for the forseeable future. If you don’t have a good strategy for managing all the HL7 interfaces you have and the ones you’ll have in the future, then talk to Caristix.

GE Centricity Business – With Healthcare Reform circling over head and PPACA (Patient Protection an Affordable Care Act) upon us, we’re getting ready for a sea of changes when it comes to managing your revenue. The future of healthcare revenue is going to require a revenue management software like the one that GE business offers. Plus, the beauty of revenue cycle management software is that the purchase can be directly tied to profitability of your organization.

Thanks to those advertisers. If you’re interested in supporting the work we do, check out more details on our Hospital EMR and EHR advertising page. We’ve also recently started some email blasts, content marketing, and whitepaper lead generation.

Guest Post: Two Myths about Enterprise Data Warehouses and Community Hospitals

Posted on July 20, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Pat Bickley is responsible for leading the collaborative technology teams that develop Health Care DataWorks (HCD) product offerings. Her extensive experience in multiple healthcare markets spans more than two decades. Bickley has led the development of Health Care DataWork’s Value-Based Purchasing application. The VBP application can assist hospital systems that stand to lose millions of dollars in Medicare reimbursements if they don’t perform well on certain quality measures.

Business intelligence is ever more critical within the healthcare industry given the requirements of healthcare reform, the emphasis on meaningful use, and the focus on reducing costs and improving the quality of care for patients. That said, hospitals need to efficiently and effectively access relevant data for more informed and timely decision making. That’s where an Enterprise Data Warehouse (EDW) brings value.

An EDW empowers hospitals to extract, aggregate, organize and analyze a wider range of information that historically has resided in organizational silos. Many community hospitals, however, are missing out on these opportunities because of two myths about EDWs:

1)      “They will create stress and strain for the organization to implement and maintain.”
2)      “They are too expensive for community hospitals and are better suited to larger systems.”

The fact is community hospitals want a comprehensive view of their operations, and an EDW can be tailored to their needs from a resource and cost standpoint.

Rather than look for departmental data solutions, community hospitals should focus on an EDW that allows a ‘top down’ comprehensive view of operations as well as a departmental view such that financial can access revenue cycle information and evaluate Value-based Purchasing; administrative can view ACO, patient experience and information systems; clinical can analyze quality, operating room, emergency department, meaningful use, nursing and clinic throughput; and research can access and analyze patient population analysis and patient recruitment.

Here is how community hospitals can make EDWs work:

  • Speed up implementation and minimize the time investment of internal teams by deploying a web-based, packaged EDW solution. This enables hospital staffs to focus on what they do best – analyzing data to make better business decisions.
  • Choose an EDW option that enables community hospitals to realize a much-needed and rapid return on investment. An EDW can be up and running within weeks at many community hospitals with pre-built content that relies on existing standard data sources. Quick ROI is achievable because there is less effort required to input data.
  • Look for an EDW that fits with the operational budget and removes potential barriers to making the purchase. With the web-based EDW, the financial, administrative, clinical and research departments are part of a unified data model that forms the underlying foundation. Individual departments can be brought online in a budget-conscious manner, spreading the costs over a longer period, but they will all be able to communicate with another because of the unified data model.

Converging the multiple data silos into an EDW will:

  • Provide self-help dashboards/scorecards to empower employees to manage by information
  • Create a “single version of the truth” – a single trusted source for information and data
  • Provide both standard and ad-hoc reporting capability
  • Reduce privacy risks via enterprise de-identified data
  • Create the foundation to move from retrospective analytics to predictive analytics

Don’t buy into the myths. Community hospitals can realize benefits regardless of size, and they have affordable and effective options to get an EDW that provides the business intelligence to meet the demands facing healthcare organizations nationwide.