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Enhance Your Conference Experience with Social Media

Posted on May 15, 2017 I Written By

Colin Hung is the co-founder of the #hcldr (healthcare leadership) tweetchat one of the most popular and active healthcare social media communities on Twitter. Colin is a true believer in #HealthIT, social media and empowered patients. Colin speaks, tweets and blogs regularly about healthcare, technology, marketing and leadership. He currently leads the marketing efforts for @PatientPrompt, a Stericycle product. Colin’s Twitter handle is: @Colin_Hung

The Healthcare Marketing and Physician Strategies Summit #HMPS17 has come to a close and I am reminded again of the power that social media has to enhance the whole conference experience. Pre-mobile, as an attendee, you could count on making 10-20 contacts during a conference…more if you really “worked the room” at the social events. Today it is entirely possible to meet 50+ new people at a conference by leveraging social media before and during the event.

At #HMPS17 I saw many examples of how social media has changed the attendee dynamics at conferences. I watched a group of 5 Instagram users meetup at the hotel restaurant (I’m pretty sure some food pics were taken!). I also saw two different groups of Facebook friends head out for a night on the town together. Of course, the #hcldr community had a meetup in the hotel lobby that attracted 8 people – 5 of whom came to the hotel just for the meetup (Thanks for driving 2hrs from Houston @JoeBabaian!)

During the conference itself I ran into at least 20 other people that knew from social media. All of these were first-time meetings (or what I call meeting old friends for the first time). This degree of networking would have been very difficult in the era before social media. You would have had to attend the same conference consistently for a number of years in order for people to get to know you. I would encourage fellow marketers and salespeople to get active on social media. There simply is no better accelerator for business relationships.

Since #HMPS17 spanned a Tuesday, I had the rare opportunity to organize a group session for the weekly #hcldr chat. Four of us gathered together and participated in the tweetchat while physically sitting beside each other. If you’ve never done this or seen it, it does look very strange. People are staring at their devices, madly typing and barely talking. Then all of a sudden someone will make a comment out loud about a tweet they have read and everyone chimes in with a verbal comment. Usually these side conversations last 1-2 minutes and then people go back to their devices. A few minutes later it happens again.

Through the one we held at #HMPS17 I now have two new friends: Alexis Todd and Tori Benick of UltraLinq. It was truly wonderful to see how much they enjoyed their first tweetchat. Dan Dunlop @dandunlop (who was the other in-person participant) commented to me how especially energizing it is to hear new perspectives and to see how excited newcomers get when they discover how educational a tweetchat can be.

If you are in healthcare marketing or involved with sales to healthcare organizations, I would really encourage you to join the conversations happening on social media. It doesn’t matter the social platform you choose – just pick one and dive in. Not only will you take your healthcare conference experience up a notch, but you as well as your organization will benefit through the connections you make.

See you on Twitter.

Can Hospital Administrators Get Out of the Office?

Posted on July 10, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’ve been really intrigued with the idea of hospital administrators getting out of the office every since I interacted with a few hospital CIOs at TEDMED. In fact, it’s what prompted my post asking if Hospital CIOs were overwhelmed with operations. I think this is a really important topic.

Ed Marx rekindled my interest in the topic when he post titled “Bank Life, Not Vacation Days.” His post definitely talks about the personal side of leaving the office. He does a great job talking about how using your vacation days is beneficial to your life and to your organization. I love how the concepts of leaving your work for vacation or getting out of your office for some non-traditional “work” are so interrelated.

Ed confessed in his post, “Confession time. I used to pride myself on statements like, “I am too busy to take PTO” or “My role does not allow me to take much time off.” Poppycock!” I’m sure many can relate to these statements. These excuses apply whether you’re choosing to take PTO or if you’re choosing to be out of the office at a conference.

Ed rebuffs these myths by discussing how increased well-being leads to increased productivity. I’ve seen this myself. Many hospital c-level executives are so busy at work that they don’t realize how burnt out they are at work. This burn out can be a dramatic productivity killer. A little time out of the office can help recognize and recover from the burn out.

However, the most powerful part of Ed’s post is how well you leaving the office benefits the team. Here’s the reasons for this counter intuitive idea:

  • Your Team Gets a Much Needed Break from You
  • Demonstrates Trust in Ways Words Cannot

The other added benefit of leaving the office is that it will often give you a new perspective on your work. Whether it’s going to visit a similar organization across the country or attending a well done conference where you interact with smart colleagues, you’ll be amazed at the impact a fresh perspective can have on you and your organization.

Plus, there’s something incredibly valuable in being able to sit and think for a few days about your organization without the constant barrage of fires that need your immediate attention. In this connected world, even flying to the other side of the country doesn’t necessarily mean you’re disconnected. However, even then it presents you a tremendous opportunity to display trust in your team.

While some hospital administrators take this too far and spend too much time away from the office, it is far more common for hospital administrators to think they’re too valuable to leave the office. I’d argue that the work they’re doing is too valuable for them not to leave the office.