Social Media Still Controversial in Healthcare?

Posted on October 6, 2017 I Written By

Colin Hung is the co-founder of the #hcldr (healthcare leadership) tweetchat one of the most popular and active healthcare social media communities on Twitter. Colin speaks, tweets and blogs regularly about healthcare, technology, marketing and leadership. He is currently an independent marketing consultant working with leading healthIT companies. Colin is a member of #TheWalkingGallery. His Twitter handle is: @Colin_Hung.

Thirteen years after the first Facebook post and eleven years after the first tweet, social media use by healthcare professionals continues to be a controversial topic.

In October last year, nurse Carolyn Strom was found guilty of “professional misconduct” by the Saskatchewan Registered Nurses’ Association (SRNA) for a post she made on Facebook. On February 25th 2015 Strom posted the following comment following her grandfather’s death at St Joseph’s Health Facility (Strom did not work at that facility):

“My grandfather spent a week in palliative care before he died and after hearing about his and my family’s experience there, it is evident that not everyone is ‘up to speed’ on how to approach end of life care or how to help maintain an aging senior’s dignity.”

“I challenge the people involved in decision making with that facility to please get all your staff a refresher on this topic and more. Don’t get me wrong, ‘some’ people have provided excellent care so I thank you so very much for your efforts, but to those who made Grandpa’s last years less than desirable, please do better next time.”

André Picard wrote an excellent post earlier this year about the Strom “professional misconduct” decision by the nurse association.

This case and a recent Canadian Medical Association session on the lack of civility between physicians on social media served as the kernel of a recent #hcldr chat led by guest hosts Pat Rich @pat_health and Trish Paton @TrishPaton.

A clear sentiment from the #hcldr community was that healthcare regulatory bodies and professional associations were woefully behind-the-times when it came to social media policy.

Matthew Katz MD had a keen observation and suggestion for regulators:

Fear of fines and sanctions from regulatory bodies/associations coupled with the very real danger of being ostracized by peers, have effectively made social media into a “no-go” zone for healthcare professionals.

Robert Mahoney @mahoneyr had a very interesting take on social media posts from healthcare professionals.

Thankfully there are some progressive healthcare organizations out there who actually encourage their healthcare professionals to get engaged online. To help their staff navigate social media, they have created clear policies and guidelines so that they do not run afoul of regulatory bodies. The Mayo Clinic shared theirs with the community:

What are your thoughts about healthcare professionals, governing associations and social media?