Battered by growing needs and increasing competition, managers hiring for health IT face a worse shortage than previously expected, according to research by PwC. Because hiring needs are so acute, many healthcare hiring executives are expecting to change strategies for hiring over the next year, the consulting firm reports.
Right now, 75 percent of providers are currently hiring health IT employees, PwC found. But it’s not the same old same old when it comes to recruiting approaches. Over the next year, more than three-quarters of health execs expect to shift strategies in hiring, thanks to mounting pressures both internal and external.
These pressures are varied. Seventy-nine percent of those surveyed by PwC expect an increase in technology investments in the coming year, 62 percent are worried about the availability of needed skills, and 51 percent are threatened by the speed of technology change, PwC’s research found.
Meanwhile, it’s not just competition with other providers that has healthcare CIOs worried. According to PwC, they face health IT labor competition from drug and device companies, HIT vendors and health insurance firms as well.
When it comes to skills, providers said clinical informatics was most important in meeting their goals. But they’re willing to compromise, and are increasingly borrowing IT specialists from other industries to meet their hiring needs.
To gain an advantage in health IT hiring, employers must pull off a neat trick, the building of their reputation as a place to work, PwC advises. Researchers note that providers who build their IT identity and brand will be in the best position to hire, manage and most of all keep key health IT workers on board.