The Wall Street Journal has an article that talks about what the hospital website of the future will look like. In the article, the writer offers these 8 suggestions for what a hospital website will include in the next 10 years:
- Real-time patient reviews and observations
- Quality ratings
- Your protected medical record
- Literally see a clinician, right now
- Advanced help with medications
- Consumer specials
- Food ratings
The only one I’d really argue with is the quality ratings item. I think that measuring quality is a really challenging thing and I’m not sure anyone will do it well enough that hospitals will be publishing those ratings on their website.
What’s more important about this list is that almost every one of them could be implemented in a hospital today. There is nothing on the list is not easily achieved technically. A few of them have some financial challenges like “literally see a clinician, right now”, but many in telemedicine are working on that as well.
If I were to describe these changes, I’d suggest that the shift you see described is one of a website that looks to engage the patient versus today’s hospital website which generally tries to not engage the patient. This will be a welcome shift for patients and a major culture shift for hospitals.