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The Future of…Healthcare IT

Posted on March 23, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

As part of HIMSS 2015, they’re holding a blog carnival where people throughout the healthcare IT community can contribute blog posts covering 5 different topics. Each topic looks at “The Future of…” and then “Connected System, Big Data, Security, Innovation, and Patient Engagement.” I thought the topics were quite interesting, so I created a post for each of the 5 topics. Here’s links to each of them:

I’d love to have you chime in on each of the topics that interest you. Let me know if you agree or disagree with my commentary and prognostication. Even better, feel free to write your own blog post on any or all of these topics. They are important topics that will make up much of what happens in healthcare IT.

Are there any other “Future of…” topics you wish would have been discussed?

Is Your Hospital Embracing or Ignoring Social Media?

Posted on March 16, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.


At this point, I don’t think there’s any argument that social media influencers our health choices. In the above mentioned survey, 40% of them realize that it’s impacting them. Trying to say that social media doesn’t influence health decisions is like trying to say that your friends and family don’t influence your health decisions. Social media is the new way we communicate with friends and family. They influenced our health before social media and are still doing it, but in the new social media medium.

We know that social media is influencing health decisions, but is your hospital embracing the power of social media or trying to ignore it? I bet most hospital CIOs have no idea. I bet most hospital CMO (Chief Medical Officers) don’t know much better either.

There’s a simple way for you to know how well your hospital is embracing social media. Just ask yourself the question, “Is social media in my hospital considered a marketing and PR task?”

If the answer to that question is yes, then you have not embraced social media in your hospital. Certainly there is a lot of opportunity for a hospital marketing and PR department to use social media and they should (Side Note: I have a conference focused on hospital social media, so I intimately know the power of it in marketing and PR). However, if social media is only considered a marketing and PR task, then your hospital is missing out on so many benefits that can come from a hospital using social media.

The first step to embracing this culture is involving your hospital CIO and hospital CMO (Chief Medical Officer) in social media. They’ll have ideas and insights into how to use social media that go well beyond marketing a hospital’s services. In the new value based reimbursement world, this new form of outreach and connection to patients is going to be critical.

The second step to embracing hospital social media is to put budget and resources (ie. people) behind the initiatives that are created by your marketing/PR team, IT team, and medical team. There’s very little value that’s created from a meeting of these people without the ability to follow through on the ideas and suggestions they create.

Sadly, most hospitals have never even had this meeting (possibly because they don’t want to commit the resources). Those few hospitals who have had this meeting haven’t committed the resources needed to turn their ideas into reality. I think these are both failed strategies for hospitals that will catch up to them in a big way. I think a hospital’s approach to social media will soon tell us a lot about a hospital’s approach to patient care.

HIMSS15 and Hospital Marketing Conference

Posted on March 4, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I was looking over my calendar yesterday and realized that the HIMSS Annual conference is just around the corner. I’m sure that many of you know about the event that brings together over 1200 healthcare IT vendors together with somewhere around 30,000 attendees. Long story short, it’s a massive healthcare IT event that brings together so many people in the healthcare IT industry.

Since we live, breathe and sleep healthcare IT, it’s an amazing event for us to connect with thousands of healthcare IT professionals. Plus, we do a lot of work with vendors who are exhibiting at the event and want to help differentiate themselves from the other 1200 vendors. If you’re from a vendor that’s interested in what we have to offer, reach out to us on our contact us page.

Will you be at HIMSS 2015? If so, we’d love to know about it and love meeting our readers in person. I’ll be leading a social media and influencer meetup at HIMSS and we’ll be announcing the details for the New Media Meetup on Tuesday evening very soon.

If you won’t be at HIMSS, check out our Spring 2015 Healthcare IT Conference and Event schedule to see where else we’ll be.

Hospital Marketing, Social Media, and PR Conference
One of the events on that list is the Healthcare IT Marketing and PR Conference which we organize. We’ve really worked to expand the event to be of interest to hospital marketing, PR and social media professionals. For example, we’ve added a number of hospital marketing focused sessions to the conference program.

It’s always interesting to see who takes on the marketing and social media responsibility at a hospital. Most CIOs see it as a marketing function even though there are a lot of really technical aspects to the marketing and social media needs of a hospital. We have a session at the conference that highlights what an integration of the IT team and the Marketing team can mean for your organization. It’s amazing the difference it can make.

What other healthcare IT events do you have on your agenda this Spring? I always love to hear what people find interesting.

The Healthcare Social Shakeup Infographic

Posted on February 3, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Yesterday, I tuned in for a bit of the ONC Annual meeting. I caught the tail end of the Fireside chat with Karen DeSalvo, and Thomas Daschle and Bill Frist, MD who were both previously senate majority leaders. Near the end of the discussion, Bill offered up that social media is going to be the way that the change happens. He even commented that many in DC (and I think he was including the medical community as well) aren’t that keen on social media. However, he said that 300 million people (seems to be referencing Facebook’s number) are on it and that’s where the conversation and influence are happening.

It was quite an interesting moment to hear someone like him talk about many people in his position’s opposition (or at least dislike of) social media and how it was going to happen anyway. With that as context, I was intrigued by this Healthcare Social Shakeup Infographic by CDW Healthcare. The title of their post sharing this infographic was called “Healthcare has officially gone social!” The same sentiment that Bill Frist shared. I love this excerpt from their post:

So no matter which role you play in the giving and receiving of care, social media is shaking things up and beginning to foster some amazing results: better knowledge of health conditions, increased dialogue, connected support and more patient engagement.[emphasis added]

Healthcare social media is here to stay. The problem is that in most hospitals we’ve treated social media as a marketing task. It’s a technology, but tech doesn’t take any ownership of it. It’s interaction with patients and possibly patient care, but medical doesn’t want to be part of it. It will take all three groups at a hospital to really do it well.

Here’s the infographic mentioned (Thanks CDW Healthcare):
Healthcare Social Media Infographic

Hospital Marketing

Posted on January 30, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I mentioned previously and some of you might have noticed the banner at the top of Hospital EMR and EHR that I organize the Health IT Marketing and PR Conference (HITMC). In case you haven’t seen the details, it’s happening May 7-8, 2015 in Las Vegas. Early Bird registration is over tomorrow, and so I’ve been seeing a wave of registrations hitting my email inbox as people register at the last minute. It’s been fun and exciting to see the healthcare marketing and PR community come together. If you’re not in that community, please share the conference with your colleagues who are.

This year, we’ve started wading slowly into the general healthcare marketing world. I’m excited by a number of hospital focused marketing presentations that we’re going to have at the event. Sure, there are a lot of sessions on content marketing, SEO (Search Engine Optimization), Branding, PR, and social media that apply regardless of your type of organization. However, I’m excited to learn from some real experts in the hospital healthcare marketing space.

If you’re interested in what the conference will cover, we posted a preview of the HITMC 2015 sessions. Although, we still have a number of tricks up our sleeve that we haven’t announced yet. It’s going to be an exciting event.

If these topics interest you, be sure to also check out the #HITMC hashtag on Twitter. We held our first ever #HITMC Twitter chat and it was an extreme success. We’ll be doing another #HITMC chat on 2/24/15 at Noon ET (9 AM PT) where we’ll be talking about making the most of HIMSS. We’ll post the exact topic for the #HITMC chat a week or so before the chat on the Health IT Marketing and PR Conference blog.

Finally, I’d be remiss to do a post on hospital marketing and my conference and not mention the marketing event of the year: The Super Bowl. Let’s have a discussion in the comments about your favorite commercials and other social media you see during the Super Bowl. I’ll come back and add my comments as well.

Plus, my prediction: Seahawks for the Win! Who are you picking?

Health IT Marketing and PR Conference – Hospital Marketing

Posted on December 2, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m excited to let you know about the 2nd Annual Health IT Marketing and PR Conference (HITMC) happening in Las Vegas on may 7-8, 2-15. This is an event we organizer to bring together the very best marketing and PR professionals in healthcare. Here’s a video from the inaugural event which gives you a feel for what you’ll find at this year’s event:

While a huge portion of the conference will still be focused on Healthcare B2B marketing, at HITMC 2015 we’re adding a number of sessions that will focus on marketing to patients as well. No doubt this will include lots of discussion on how hospitals can market their services to patients. Plus, many of the sessions apply to marketers of every kind: social media marketing, SEO (search engine optimization), content marketing, thought leadership, event marketing, etc.

We’re also creating a unique HITMC connect experience for attendees to connect with some of the smartest minds in healthcare marketing and PR. Plus, we’re working on creating a whole space dedicated to the tools every marketer needs to be able to do their jobs. Imagine a sandbox where you can literally get your hands dirty with the latest and greatest healthcare marketing tools.

As with most conferences, some of the greatest value of attending the event is the interactions you’ll have with other healthcare marketers. The event really does bring together the best and brightest in healthcare marketing. Everywhere you turn you’ll meet someone who’s dealing with some of the same challenges you’re facing in your job.

Early bird registration for the event is now open. If you register now, you’ll save $500 off the cost of the event. I hope to see many of you in Las Vegas.

When Would It Make Sense to Share Your Healthcare Data Findings?

Posted on November 21, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

During a recent visit with Stoltenberg Consulting, we had a really interesting discussion about the future of innovation in healthcare. I think we all saw the potential that healthcare data findings can do to improve healthcare. I believe we’re sitting on top of amazing untapped potential in healthcare data that’s going to start being mined over the next few years.

With this in mind, I asked the questions, “Will hospitals and health systems share their data findings? How will we share the data findings?

I think these are extremely important questions as we enter the new world of healthcare discovery and I don’t think the old methods of published journal articles is going to get us to where we want to go. Think about how hard it is to go through the process of getting a journal article published and then the time it takes for the journal article to diffuse through the healthcare system.

Many people fear that health systems won’t want to share their healthcare data findings thanks to competitive concerns. While this may be true in some specific cases, I’ve found the opposite to be the case in healthcare organizations. When they find something that benefits their patients or health system, they are happy to share it with everyone. I think it’s something about the nature of healthcare that makes us want to improve the lives of everyone versus bowing to competitive pressures.

While I think that many want to share their healthcare data findings, the reality is that most of the healthcare data findings aren’t shared. I think that many health systems discover something in their data, but they don’t have an easy way to share it with the broader healthcare community. The choice isn’t to deliberately not share the findings, but they don’t have the time to share it.

We need to find a way to solve this problem. I think social media will play one small part in this type of sharing, but it’s only one element. We need a platform in healthcare that simplifies the sharing of healthcare data discoveries. If it’s not dead simple for a healthcare professional to share their discoveries, it doesn’t make sense for them to do it.

Given the lack of a healthcare discovery platform, this presents a great opportunity for companies like the aforementioned Stoltenberg Consulting to package up these discoveries in easier to consume packages. I’m not sure that this is a terrible model either.

In a simplistic view, one hospital could share their health data discoveries online and another hospital could replicate it. However, the process is rarely that simple and often requires a bit more work to make the results a reality. This is where it makes sense for an outside company to bring the full package of services and software to make the discovery a simple reality for a hospital. The hospitals I know often want to buy the full stack solution. They don’t have the bandwidth to recreate the solution themselves.

Regardless of how it happens, I hope we can find better ways to diffuse healthcare innovations and discoveries across all of healthcare.

The Connection of Sports and Healthcare

Posted on June 26, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

It seems like the soccer tide has hit the US as more and more as ESPN finally decided to broadcast the entire World Cup. The viewer numbers have been great. I expect many in healthcare will be tied to their computers or a TV in their hospital watching the US play Germany today. While not totally universal, it’s amazing the way sports can bring people together.

I was reminded of this when I saw this tweet from Mass General Hospital in Boston:

I’m a Dolphins fan, but understand why many would love to see Gronk and other Patriot players at their hospital. Pretty cool. Plus, so many hospitals are non-profits, so I guess this is considered charity work for the players. No doubt sports can be a great way for a team to bond together.

Of course, what does this have to do with healthcare IT? Nothing really. Unless you’re the IT director at a hospital that’s watching your bandwidth consumption during the 2 hours of the World Cup go through the roof. That would be interesting to see.

I guess it’s fair to say I have a bit of World Cup fever as well.

What Can a Hospital Learn from Snapchat?

Posted on May 2, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

For those of you who don’t follow the trends, Facebook started the social network fun. Although, more and more youngsters are moving from Facebook to Instagram. Now, we’re seeing more and more people using Instagram and Snapchat. I’m sure some of you reading this are saying, “What’s Snapchat?”

Here’s a good description of Snapchat for that aren’t familiar with it:

Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as “Snaps”. Users set a time limit for how long recipients can view their Snaps (as of April 2014, the range is from 1 to 10 seconds),[6] after which they will be hidden from the recipient’s device and deleted from Snapchat’s servers.

In the Facebook world, Zuckerberg told us all that we should all use our full name and that we should share everything with the world and keep it as a kind of history of our life forever. That’s been a really popular model and has a lot of benefits. However, the popularity of Snapchat shows that there’s also a lot of value in something that has much more restrictive and temporary life.

To describe it more simply, people are getting more interested and sophisticated in their approach to privacy.

Today, I think it’s fair to say that we have the Facebook model for data. Any data we collect we need to keep and preserve forever. The idea of ever deleting data is a sin of the highest degree. There are a lot of reasons why this model is used in healthcare. However, I wonder if a hospital could benefit from a snapchat like platform that allows you to communicate across the organization without the eternal nature of that conversation being stored in the patient record forever.

I’m sure the privacy advocates will come out and say that it’s a terrible idea. Why would healthcare providers want to communicate something that doesn’t get documented in the chart. Plus, heaven forbid something be said that the patient doesn’t get to access and see. All of these concerns are overblown. I know they are, because these private conversations have been happening since the beginning of medicine. They just happen in the hallways or on a phone call instead of an online message.

Much like consumers, we need to get a lot more sophisticated in our approach to how we handle our communication and the privacy of that communication.