Hospital Marketing

Posted on January 30, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I mentioned previously and some of you might have noticed the banner at the top of Hospital EMR and EHR that I organize the Health IT Marketing and PR Conference (HITMC). In case you haven’t seen the details, it’s happening May 7-8, 2015 in Las Vegas. Early Bird registration is over tomorrow, and so I’ve been seeing a wave of registrations hitting my email inbox as people register at the last minute. It’s been fun and exciting to see the healthcare marketing and PR community come together. If you’re not in that community, please share the conference with your colleagues who are.

This year, we’ve started wading slowly into the general healthcare marketing world. I’m excited by a number of hospital focused marketing presentations that we’re going to have at the event. Sure, there are a lot of sessions on content marketing, SEO (Search Engine Optimization), Branding, PR, and social media that apply regardless of your type of organization. However, I’m excited to learn from some real experts in the hospital healthcare marketing space.

If you’re interested in what the conference will cover, we posted a preview of the HITMC 2015 sessions. Although, we still have a number of tricks up our sleeve that we haven’t announced yet. It’s going to be an exciting event.

If these topics interest you, be sure to also check out the #HITMC hashtag on Twitter. We held our first ever #HITMC Twitter chat and it was an extreme success. We’ll be doing another #HITMC chat on 2/24/15 at Noon ET (9 AM PT) where we’ll be talking about making the most of HIMSS. We’ll post the exact topic for the #HITMC chat a week or so before the chat on the Health IT Marketing and PR Conference blog.

Finally, I’d be remiss to do a post on hospital marketing and my conference and not mention the marketing event of the year: The Super Bowl. Let’s have a discussion in the comments about your favorite commercials and other social media you see during the Super Bowl. I’ll come back and add my comments as well.

Plus, my prediction: Seahawks for the Win! Who are you picking?